I am sure it will not surprise you that I am very interested when new technology comes out. When I decided to drop my iPhone I spent a lot of time researching what I would get for a replacement. But in the end the technology itself was somewhat irrelevant. It was the provider that interested me. So I picked the service provider first and the phone second. Oh I read all the reviews about the various Androids, at the time I knew I would be getting an Android because only AT&T had the iPhone and my main concern was getting rid of AT&T. I know, we all have cell phone companies we hate. Mine, currently, is AT&T. Goodness knows I’m not too thrilled with Sprint right now; however I wanted to go with Sprint and that left me simply asking myself, what is the top of the line Sprint phone? Evo. Any reviews say it is awful? No. Can it do what I want? Yes. New Electronic Technology and military technology are very popular.
Here’s the reality. Every tech article I read on the various phones showed positives and negatives, but those positives and negatives focused on the internal technology of the phone, not what the phone could do for me as an end user.Some people seem to have amazingly strong views about their phones. I could care less. To me, they are just pieces of technology, inanimate objects that help me do my work. Never forget that the average person reading a review isn’t looking for the perfect device that makes the extreme tech-head happy. She is looking for a device that is easy to use and will do what she needs it to do. It’s as simple as that.
Get to the Bottom Line
I am amazed at the number of reviews that never really get to the bottom line, i.e. here is what this device does well, here is what this device does not do well. I don’t need to know about the minutia of the device. Just tell me if it works, is physically solid, and does what I need it to.
I am amazed by passionate negativity that I see when Apple introduces a new iPad; oh the horror, it isn’t perfect! Or the newest iPhone, oh no, we can’t have a white iPhone, why not? Or the newest Android, it has a pixel over there when it should be over here! Seriously? I just don’t care. Neither do other end users.
Case in Point
I am experiencing this issue with tablets right now. I want a tablet, I would prefer an Android so I can use the same apps on my phone and my tablet. Damned if I can make a reasonable decision based on the reviews I am reading. Not one review is giving me the practical information I am seeking. I just want the facts that will tell me what it is like to actually use the device in a day-to-day way.
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